I help ambitious UAE companies become the obvious choice online
I'm James Newham, a digital growth consultant based in Dubai. For twelve years I've worked on one problem: why do good businesses stay invisible to the customers actively looking for them?
The answer is rarely budget. It's usually a website that doesn't reflect the quality of the company, content that doesn't match how buyers search, and social profiles that go quiet the moment work gets busy. I fix those three things, in that order, and the enquiries follow.
Ten years, measured in outcomes
10+
Years Experience
13+
Businesses Helped
1,000+
Pages Written
250+
Projects Delivered
The professional route here
- 2016
Started in search
Joined an agency as an SEO executive, working in-house on client search campaigns — keyword research, technical audits, on-page optimisation and content production — and learning search from the technical foundations up.
- 2017
VIP client work
Moved into VIP account management alongside my search work, looking after high-value customers directly — building relationships, understanding what those clients actually cared about, and shaping content and campaigns around it.
- 2020
Broadened into social
Deepened my technical and content skills and expanded beyond search into social media — running LinkedIn, Twitter and Instagram channels, building content calendars and turning organic social into a genuine source of engagement and enquiries.
- 2025
Moved to the UAE
Relocated to Dubai and began working with businesses across the Emirates, applying a decade of search and social experience to the UAE market.
- 2026
Went independent
Launched an independent consultancy so clients work directly with a senior practitioner rather than an account manager — full ownership of strategy and delivery across websites, SEO and social, with no layers in between.
How I work
Commercial first
Rankings and followers are inputs. Enquiries and revenue are the scoreboard, and that's what gets reported.
Straight answers
If a channel won't work for your business, I'll say so on the first call rather than sell you a retainer.
Craft matters
Every page, post and profile is produced to a standard that reflects the quality of the business behind it.
Senior throughout
You work with me directly from strategy to delivery. Nothing is quietly handed to a junior.
Why clients stay
"James played a key role in improving the organic visibility of our slot games at 21.co.uk. Through a well-planned SEO strategy, including keyword research, on-page optimisation, and content improvements, he helped our slot game pages achieve strong rankings for highly competitive search terms."
21.co.uk
"James delivered excellent SEO results for our gaming content, helping several of our key slot game pages secure first-page Google rankings in a highly competitive market. His ability to identify search opportunities, optimise existing content, and implement a clear SEO strategy resulted in a significant increase in organic traffic and player engagement."
Pink Casino
Let's talk about your growth
Book a free 30-minute consultation, or request a no-obligation website or SEO audit. You'll leave with a clear, prioritised plan either way.